Strategic

In Proactive S.A. Business Consultants we undertake the elaboration of Strategic Studies, aiming at the long-term improvement of the results of the companies / organizations and the achievement of their objectives.

• Strategic Planning and Business Plans

  Strategic planning aims at the determination of the direction of the company and the scope of its activities, in order to ensure a competitive advantage at present as well as in the future.
  A Business Plan concerns the development of the implementation plan of the selected strategy.

• Feasibility and Sustainability Studies

  The analysis of a proposed business venture is useful in order to accurately determine the chances of success of this venture.

• Business Value Assessment

  The assessment of the commercial value of  the company is necessary in case that the company wants to negotiate acquisitions, mergers or strategic alliances.

• Business Process Reengineering

  The suitable organizational structure and the establishment of effective procedures, ensure the efficiency of the company's operation and the improvement of the quality of the products / services in order to:

  • increase efficiency

  • reduce cost, and

  • maximize business profits

Marketing

In Proactive S.A. Business Consultants we undertake the elaboration of an Integrated Marketing Plan for businesses and organizations of any size and scope, as well as studies for individual fields that the client is interested to, such as:

• Segmentation Studies–Targeting Studies – Positioning Studies. More specifically the studies includes the following:

  • Segmentation: market analysis and recognition of market segments with different / discrete needs,

  • Selection of Target Markets: selection of the market segments that the business should target,

  • Positioning: determination of the position the business will have to claim in the minds of the clients it targets.

• Analysis of the company's product portfolio.

• Planning, organization and training of business salesmen.

• Analysis of the company's distribution network and its ability for expansion.

• Pricing policy study of the company's products / services.

• Communication Plan Elaboration (Promotion & Dissemination Program of the company & its products / services).

• Market Research (Phone Research, Personal Interviews, Secret Visitor Survey) for any subject the business / organization is interested in:

  • Defining the level of customer satisfaction through the company's products / services,
  • Defining the level of satisfaction of the company's distribution network members,
  • Defining attitudes & perceptions about the company and its products.