Proactive e-farming is an innovative e-application (software) that was developed by Proactive S.A for the complete registration of the production process in the food chain.

Through the e-application (software), all the necessary data and information related to the production of safe and high quality products is registered.

Proactive e-farming fulfills completely the traceability registration requirements as well as the requirements of the certification standards AGRO & GLOBALGAP.

E-registrations allow the preservation of an up-to-date data file that eliminates the bureaucracy and allows the extraction of reliable statistical conclusions and summary reports. 

Specifically, through the use of Proactive e-farming, they are fully registered the following:

• The producer’s profile (contact details, technically responsible person - agronomist with whom the producer cooperates, cultivated farms, crops, equipment, facility, certifications, internal audits etc.),
• The soil cultivation and all the cultivation techniques that have been applied in each farm,
• Fertilization,
• Irrigation,
• Sprayings,
• Harvesting and product quality.

All stakeholders (producers, farmer groups, agricultural cooperatives, bottling units, processing units,
agronomists, supermarkets) have restricted web access to specific information and data that concern them.

The main benefits of Proactive e-farming application are the following:

• Improvement of the monitoring and implementation process of Quality Management Systems
• Prevention of critical noncompliances through fully monitoring of the farmers at all stages of the production process,
• Ensuring transparency, through the registered history of each product,
• Real-time monitoring of the route of agricultural products,
• Continuous meeting the ever-increased market requirements for safe and quality food, through the possibility to have information for all the history of the product.